Marketing Automation Software

ReciproSoft Beats Pardot

Pardot provides marketing automation software, and they are owned by Exact Target, who is owned by SalesForce.  All of these software systems act independently and have no plans for a tight integration.  This means all would have to be purchased separately and integrated by someone (you), a problem that ReciproSoft solves because every ReciproSoft account comes with Intelligent CRM and marketing automation.  


We all know that success hinges on more than just trust in the longevity of a software provider.  You want to have the confidence that your marketing software can impact your top and bottom line.  You want to have a deep understanding of your customers and leads, and you want to have it all accessible right now.

ReciproSoft's email marketing platform has been around since the beginning of email marketing.  Our editor is easy to use and stable.  Plus, our marketing automation tools integrate with a click.  Automating your online marketing efforts will save your business time and money. Customer relationship management, email marketing and eCommerce are a snap when you use ReciproSoft - and are included with every account. With ReciproSoft, you don't need to buy another CRM package.  


ReciproSoft makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. Saving you over 90% of Pardot's subscription rate, ReciproSoft helps you set it and forget it. All of the features you need for one low monthly price. In addition to email marketing, your ReciproSoft account includes project management, CRM, event management, website analytics and more.

Feature ReciproSoft Pardot Enterprise
Setup Fee None Annual contract required
Price (based on 5,000 contacts) $149/month $2,000/month
Free Trial 30 days Not Available
Monthly Emails Unlimited Unlimited
API Usage Unlimited Limited access
Customer Relationship Management (CRM) Included Not Available (plugin required)
Lead / Opportunity Management Included Included, requires extra CRM integration, limited to only 100 custom fields
Lead Scoring Included Included, requires extra CRM integration
Predictive Analytics Included Not Available
Realtime Alerts Included Limited, requires CRM integration
Realtime Social Collaboration Included Not Available
Email Targeting Included Included, requires extra CRM integration
Email Tracking Included Included
Email Templates Included Included but with limited customization
Surveys Included Not Available
Media File Sharing & Storage Included Included, but limited tracking
Event Registration Included Not Available
Project Management Included Not Available
Accounting / Financials Included Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Included, but limited scope and integration
Website Tracking with Campaign Filtering Included, and with CRM Integration Included, but limited CRM integration
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Included, but can't be personalized
Lead Capture/Web Forms Included, with auto-responders, logic, and CRM integration Included, limited CRM integration
Blogging Tools Included Included, but not personalized to webpage visitors
Mobile Marketing

$1.50 phone number/month
1.5 cents/SMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Included SMS to opt-in with automatic email address request if not already in CRM

Not Available

Don't put up with paying too much for software when you don't have to!  That's not a typo up there - Pardot really is that expensive, and don't forget you need to pay for your CRM on top of it.

And you don't have to just believe us - take a look at this independent comparison, powered by

We'll help you switch - FREE!

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