Small Business Marketing Software

ReciproSoft vs InfusionSoft

At ReciproSoft, we have always focused on providing the most complete set of business management tools at the most affordable price. ReciproSoft also doesn't charge a non-refundable setup fee (we do offer Quick Start packages if you would like dedicated consulting or creative help getting started). ReciproSoft offers free support by phone, email, chat, or web meeting, and all requests are answered by a real person who is dedicated to your success. We don't charge you for additional users, and we don't limit the number of emails you can send.

ReciproSoft is stable. We've been around for 14 years, and we've always been focused on you, our customer. Our culture is one of service, recognizing that we are here because you are here, and the happier you are, the happier we are. We are 100% organic, grown from people just like you.


ReciproSoft's email marketing platform has been around since the beginning of email marketing. You'll find our WYSIWYG editor is easy to use and stable. Plus, we offer powerful integrated tools like automatic lead scoring and marketing automation. Customer relationship management, email marketing and eCommerce are a snap when you use ReciproSoft - and are included with every account. Quickly set up segmented lists, effective autoresponders and the ability to track quality leads, all predicting who will buy from you next, so your sales team can be more efficient. Every aspect of your sales and marketing will be more effective with ReciproSoft.


ReciproSoft makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time, saving you over 50% off of InfusionSoft's subscription price.  Our most popular setup option, $199 for 3 dedicated hours of support, is made for businesses who want to get the most from their money.  We also have affordable Quick Start options for email, website, and form design creative services.

ReciproSoft includes all of the features you need for one low monthly price. In addition to email marketing, your ReciproSoft account includes complete CRM, project management, mobile marketing, event management, true website analytics, social collaboration and more.

Feature ReciproSoft InfusionSoft
Setup Fee None (optional Quick Starts available) $1,999.00 non-refundable
Price (based on 10,000 contacts) $199/month $379/month
Free Trial 30 days Not Available
Monthly Emails Unlimited 50,000 included (extra cost to send more)
Users Unlimited 5 (extra cost for more)
Customer Relationship Management (CRM) Included Included, but does not automatically integrate social, mobile, event attendance, survey responses, live chat or customer service ticketing
Lead / Opportunity Management Included Included
Lead Scoring Included, scoring demographics, custom fields, and activities (email, website, forms, tickets, etc) Basic demographics and simple actions only, no decay of scores over time, users report it doesn't work
Predictive Analytics Included Not Available
Realtime Alerts Included Limited 
Realtime Social Collaboration Included Not Available
Email Targeting Included Basic, but user must manually set up groups (no automation, no A/B testing, no dynamic content)
Email Tracking Included Included, but no demographic filtering available
Email Templates Included Included but with limited customization
Surveys Included Not Available
Media File Sharing & Storage Included Available at additional cost
Event Registration Included Not Available
Project Management Included Not Available
Accounting / Financials Included Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Available at extra cost from third party
Website Tracking with Campaign Filtering Included, and with CRM Integration and alerts Basic, no alerts
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Limited, only a few templates available, no dynamic content
Lead Capture/Web Forms Included, with auto-responders, logic, and CRM integration Limited, forms cannot respond to user input in realtime
Works on All Browsers Yes Firefox and IE only
Mobile Marketing

$1.50 phone number/month
1.5 cents/SMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Included SMS to opt-in with automatic email address request if not already in CRM

Not Available

Note: if you accidentally delete data, InfusionSoft will charge you at least $250 (up front) to restore it.  ReciproSoft not only has safeguards to prevent you from deleting your data, we don't charge you if you click the wrong button.  Hey, we're all human - we just think that a company shouldn't try to make money off its clients' mistakes!

Another "gotcha": you don't get access to InfusionSoft's sales tools and online store unless you pay their $379/month price.  With ReciproSoft, our pricing plans start at $99/month and are all-inclusive.  Their "surveys" are also not actually surveys - they're lead capture forms they try to package as surveys.  

If you want a more in-depth analysis, take a look at this independent comparison, powered by

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